Archive for the ‘SEO’ Category

Link Organization


Internal linking structure and link organization is important part to meet your SEO objectives, Internal links to your site are the links that reside on pages and help you in search engine optimization; Here are the guideline to improve your linking structure which you should care about while developing your website;

 * Make your links descriptive. They should indicate what the user will be linking to, as opposed to just saying “click here”, take care while you use anchor text, the landing page should be quite relevant to the keywords you use in your anchor text.

* Don’t underline anything that is not a link, otherwise your customers may click on it and become frustrated, underlines have become synonymous with links on the web.

* Underline your links and use a consistent color for them across your site (the standard color is blue).

* Use a different color for visited links, so that your visitors know where they’ve been (opt for a more subdued tone of the unvisited links color).

* When linking to a non-HTML file, such as Excel, Word or Acrobat, make it evident, by including a small icon next to the link or text identifying the link.

* Don’t link to “under construction” pages, if they are not finished, do not add them to your site’s navigation.

* Make sure that your links work and that you don’t have broken links. There are free online tools that can help you with this.

* If you use graphic links, don’t forget to use the ALT attribute. The ALT attribute should describe what are you linking to.

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